Amazon has finally opened up the Kindle for the Latino population, taking one more step towards stepping in to the global consciousness. This would be the online retailer’s first ever Spanish eBook store.
Tienda Kindle, as it is called online, currently has over 30,000 titles to choose from, including the such writers as García Márquez and Paulo Coelho. The Latin American market has been growing tremendously and there has been a lot of talk about them becoming a major force in the market. Amazon is looking to capitalize on this.
Analysts have mentioned that there has been a long period of growth in the Latin Americas and their presence and spending power have both been growing, thus making them a lucrative area for global businesses. Globally speaking, Spanish is a major language that has a large audience all over the world, says Seneca Mudd, director of Interactive Advertising Bureau’s Multicultural Council. Also an digital marketing expert in his own right, Mudd adds “These moves represent the magnitude of the Americas as a hemispheric marketplace.”
One of the recent studies in to adult reading shows that there has been an increase in the recent past in eBook reading numbers. Apparently, 21percent adults have read ebooks in the past year and the numbers have been growing over the months too. It showed a 3percent increase in the time between December 2011 and February 2012. So this is definitely the right time for Amazon to spread Kindle everywhere they can.
Amazon has of course done its research before making its way in to a market like this. When you are that big, you have the resources for figuring out what kind of demands you would be facing if you step in to the market. So it is another marker that shows the growth of Latino consumers in the view of global business giants.
So far, Latinos who use e-readers are only second generation Latinos who feel more comfortable reading in English. So primarily Spanish speaking consumers don’t go for eBooks at this moment. That is also because there’s a been dearth so far of eBooks and e-readers that cater to the Latino crowd. However, that should change for the better now that Amazon’s Kindle has a Spanish version.
One of the best things about a digital store is that the books are always available there, ready for download. Sometimes it is hard to find books in bookstores, specially the ones that are rare and/or hard to find. Once a book is digitized and becomes part of a store, it becomes much easier to store and access for everybody with an internet connection. Since you can read eBooks on your computer, there’s not always need for an eReader. So there might be consumers who use Kindle apps on the computers to access the Kindle store.
Over all, the new Spanish Kindle is expected to increase sales of both Spanish and English titles.